Rise of the Ego Surfers

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Rise of the Ego Surfers: According to, 47% of internet users have searched for their own name online. Exactly 53% have searched on the web for information about personal and business contacts.

In 2002, 22% of Internet users have searched online for their own name so the number of ego surfers have more than doubled in the span of only 5 years.

One of the main reasons for this "self-searching" phenomenon is the explosion of blogs, YouTube, Flickr, social networking and online profiles resulting in the increase in size of people's digital footprints.

I must admit that I have also searched for my own name online but it is mostly for fun. Like for this little auza keyword game/experiment that I am playing right now.

I think it is perfectly normal to ego surf especially with the growing number of people who have done it. So, to those of you who haven’t tried it yet, go ahead and look up for your own name on Google. Because who knows, someone might have left an intriguing footprint about you.

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